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US carrier policies strongly discourage the use of shared public URL shorteners, due to the frequency of use by spammers, scammers and other bad actors. Do not send links that have been shortened using shared public URL shorteners, such as free TinyUrl or Bitly links.
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"Proprietary" means the short URL belongs to your business and is not used by unrelated businesses or organizations. properly branded – the domain aligns with the message sender identified in the text message itself.proprietary – a dedicated custom domain that belongs to your business, not a free shared public link shortener.
#Bitly vs tinyurl code
Because of this, consumers are less likely to click on the link, because they are not confident of where the landing page will take them to.Īccording to T-Mobile’s Code of Conduct, and US carrier expectations in general, a short link should be both: Sending messages containing unbranded URLs is a common technique used for fraud/malicious messages. When sending SMS or MMS messages containing shortened URLs to users in the United States, use a dedicated, branded short domain that belongs to your business. SMS and MMS messaging with shortened URLs - United States However, it is crucial to understand some rules and best practices to ensure successful delivery, as well as a good user experience. Shortened URLs are a great way to make a message shorter and more readable for the recipient.